By Beth Thielman | Wednesday, January 15th, 2020 | SEO for Painters.
Winter is typically a tough season to grow your painting business. You need a combination of digital marketing tools and offline marketing campaigns to get consistent painting projects on the books for your residential, commercial, or industrial painting clients.
Special offers during winter are a smart marketing strategy for a number of reasons.
You can create a special offer for new customers, to reward customer loyalty, or as a reward for referrals. Whatever you decide to try, it’s important to promote these offers across your marketing channels, and to measure their success.
If you are promoting a special offer as part of your online marketing strategy this winter, here’s what we suggest:
The more opportunities people have to see your special offer, the more likely they’ll be to take advantage of it. If you need to start simply, choose the channels where you already know you have higher engagement rates, and focus on those.
People still utilize offline marketing tactics to do business with painters and contractors. Whether you decide to use:
You can use unique phone numbers for any of these promotions. Tracking which leads call each number, and which number gets the most calls, is a clear-cut way to identify which type of offline marketing is least effective for you, and where you may want to focus your efforts instead.
When you are promoting a special offer to get more painting business this winter, be sure your content marketing is in line with your other efforts. This could include:
Tying together content, digital marketing, and offline efforts means your schedule has the potential to fill up faster this winter. If you’re not sure where to start, request a free website audit from SearchPrimer. We’ll show you the best-performing areas, and recommend placement and copy for winter promotions to help you grow your painting business, no matter the season.