By The SEO Digital Marketing Team | Saturday, August 15th, 2020 | SEO for Painters.
How long does it take your marketing agency or sales team to respond to a new lead for your painting business? However long it is, it’s likely time to shorten it.
In March 2011, the Harvard Business Review audited response times of 2,241 companies to a web-generated test lead, and the results weren’t flattering:
If someone walked into your painting company wanting to hire you, they wouldn’t still be standing there if you waited 42 hours to follow up. And in the world of smartphones and digital marketing, you have a lot less time than that.
Lead Response Management revealed your likelihood of closing a lead drops by 100 times after the first 5 minutes. Beyond that, things only get worse.
It’s pretty clear that when responding to painting project leads, you have to be lightning fast. The good news is, that’s not only possible, it’s what top industrial, residential, and commercial painters across the industry are doing every day.
Here are some simple ways to respond to leads quicker so you can close more sales and get projects scheduled.
You might not want to spend any more time than absolutely necessary on Twitter, Facebook, or Instagram promoting your painting or contracting business. But the truth is, social media is still where your customers, loyal and prospective, are spending a big chunk of their time. And Ascend2 found that 69% of marketers surveyed relied on it as a primary lead source.
Do you have a presence on socials? Sure, you’re probably scheduling posts, and you may have it linked to your site. But if people aren’t seeing you engage with comments and hearing from you when they reach out with a question, social media leads will fizzle out.
Yes, messaging and email is all the rage, but not everyone is sitting at their desk all day when they’re ready to hire a painter or contractor.
People still call. People still text. When they do, answer it. A prompt responses to phone calls is courteous, professional, and respectful of their time. And beyond that, it gets results.
LeadConnect reported nearly 80% of people bought from whoever responded to their inquiries first. Answering that call or SMS as soon as it comes in is a lot more likely to make a difference to the bottom line than letting it go to voicemail.
When it comes to building and maintaining your painting business website, your lead forms have one job: getting more leads. But if you’re letting lead form responses sit in your Customer Relationship Management (CRM) tool all day, you’re losing time and money.
Completed lead forms should be treated like someone is standing in front of you, ready to buy. Get a team member to reach out in person, make a plan for the next steps, and follow up as soon as appropriate.
Email automation is an amazing tool for contractors and painters, because it can be an immediate introduction into your sales funnel for a potential client.
Scheduling emails to send when people take action on your website is one way to make sure no one falls through the cracks.
But your canned emails shouldn’t be the only contact someone has from you. Even with personalization on pre-planned emails, there’s nothing that can replace real contact from a real person.
If you’re committed to speeding up lead response time for your painting business, your referral strategy should be a priority. Because it doesn’t get much better than referrals when it comes to qualified leads..
According to Extole, “Customers acquired through referrals have a 37% higher retention rate and 81% of consumers are more likely to engage with brands that have reward programs”. Numbers like that can’t be ignored, especially if they could be getting you better results right now.
79% of customers prefer live chat when researching brands online or on their smartphone. Live chat is definitely an asset when it comes to responding to painting or facility project leads immediately.
If the office is closed, you can set your chat to answer FAQ and guide customers in the right direction.
But live chat is only as good as the team operating it. Don’t lean on it and expect leads to stay active without having a human engage with people.
Faster lead response time ultimately comes down to in-person monitoring and making connections with people who value quality work. When you and your painting company marketing team keep a trained eye on every channel where you have a presence, it’s far easier to swoop in and respond in the nick of time.