By The SEO Digital Marketing Team | Friday, October 9th, 2020 | SEO for Painters.
When hiring a marketing agency for your painting company, it’s easy to get overwhelmed by the options. There are lots of digital marketing agencies familiar with commercial and residential painting who have solid reputations and great reviews.
So how do you narrow down your options? And how do you know you’re headed in the right direction during your consultation with a marketing agency who’s focused on painting or trades?
SearchPrimer suggests answering 3 questions when looking for a marketing agency to find the best fit for your painting or contractor business.
Some marketing companies have a very local lens. They serve local painters and contractors, and focus on getting more painting business one neighborhood at a time. Others have a more regional or national lens
If you have anyone on your painting company management team with a more traditional, corporate background, they will likely be more comfortable with someone who is local. Others on your team might be ready to take a risk on a new company in favor of a wider reach.
Here are some things to consider when you have all the key decision-makers at the table.
While local agencies do have knowledge of local markets, national agencies will have a detailed process for gaining in-depth local SEO and marketing insights already in place that your painting company can readily utilize. There’s also a strong likelihood that they’ve already served clients in your area, and that they’ll be familiar with how to market painting services to grow your business.
You need to know the priorities of the team who’ll be marketing your painting business. Once you’ve decided whether you want to hire a local, regional, or nationally-recognized marketing agency, it’s time to look at their approach.
Do you need a traditional ad agency or a digital marketing agency in your corner to get your painting company ahead of competitors?
It’s difficult to know for certain if your campaigns are getting results if you’re only relying online on traditional advertising agencies to spread the word about your painting services.
A digital marketing agency can help you identify both specific, shorter-term improvements to make to every campaign and data-driven long-term goals that will keep you from wasting time and money on marketing that won’t work.
When you know the reach you want from your marketing agency, and you know your painting company marketing is ready to go digital, it’s time to talk shop.
Each online marketing agency has their own areas of expertise, and their own tools and techniques for getting the job done. Marketing services for painters tend to fall within two larger categories: websites and branding or performance marketing.
If you’re just getting started, a branding and website shop can help you get oriented and get your painting business off to a strong start. Once you know who you are, and you’re ready to start getting sales and schedule painting projects as efficiently as possible, a performance marketing agency will be poised to help you grow your painting business and get results.