By The SEO Digital Marketing Team | Wednesday, April 15th, 2020 | SEO for Painters.
Coronavirus (COVID-19) has turned the world upside down for business owners. Even if your company has a continuity plan, there are new challenges to overcome each and every day. As a painting company owner or team leader, your work is never done. You can still improve your marketing plan while you safely wait out COVID-19.
When you’re busy doing business and completing painting projects, digital marketing performance metrics can get pushed to the back burner. Sheltering in place is the perfect time to deep dive and get a better sense of your online presence. Start by Googling:
Are you at the top of the list on the Search Engine Results Page (SERP)? If not at the very top. are you on Google Page One? Insights you uncover from Google searches helps you see clearly how well your keyword strategies are working in paid search, organic search, and content development.
Next, do the same deep dive for your social media channels. Search Facebook, Twitter, and LinkedIn, and any other platform you have up and running. Don’t forget any contracting websites (like Angie’s List or Home Advisor) where people might be looking for painting services or leaving reviews. See what people are saying. Are there unanswered questions you can chime in on? How are your reviews? If there is content that is performing well, determine how you can replicate that format during this time.
As you continue to investigate your current online marketing performance, it’s important to take a closer look at your video marketing strategy. People are going to be using video to feel connected and have a more personable experience. So it’s a great time to evaluate any YouTube content you’ve created to see how your videos are doing, and where you can beef things up. Search YouTube for your most important keywords and topics. Make sure you are showing up on top of search. Think of ways you and your team can create and share videos while working remotely, or with limited services.
If there is any silver lining during this difficult season, one bright spot might be that have more time to see how your competitors have been doing with their marketing strategy. Are they doing well on search engines, social media, contracting review sites, or YouTube? Check out their content (blogs, web pages, services pages, etc.) to see what’s getting the most engagement from your target audience. For more detailed information, ask your marketing team to do a side-by-side keyword audit. That data will show exactly where your competitors are outperforming you, so you can have a precise plan for getting ahead.
If you have to spend more time indoors while your city develops a response to Coronavirus, reading can be a productive use of time. Take that time to learn leading from innovators in the business world. You can read books, listen to audiobooks, or stream content from entrepreneurs whose work motivates you to grow your painting business. Need recommendations? Blitzscaling gives you insight to help you fast-track your painting company for growth. You can also check out Storybrand for concrete ideas about how to shift your content marketing toward success.
COVID-19 is limiting the ways in which you can reach and interact with your customers. But it could afford a unique opportunity to connect with your commercial or residential painting clients using marketing channels you’ve not previously had time to explore. Maybe you can put together a podcast, video series, or email newsletter. It will be very reassuring when you check in with your customers, meet them where they are, and offer them valuable insights. They’ll appreciate the sense of stability, and it can help maintain a sense of trust.
All this research will leave you with the foundation of a painting business marketing strategy adapted to the current circumstances. You’ll have new ways to grow your digital marketing impact across all your channels. Once you’ve taken a moment to regroup and check in with your team, you can use the days ahead to shift your skills and resources toward an adjustment to a “new normal.”
If you want to explore working with a performance marketing agency to work to get the best ROI for your marketing budget, set a time to speak with one of our experts.