SEO for Painters

Using the PAA Update to Develop Website Content

By The SEO Digital Marketing Team | Tuesday, December 15th, 2020 | SEO for Painters.

People are always asking questions. And when a question comes up, most people ask Google. Google understands how to answer any questions we ask. And Google has figured something out along the way. Most of us have more questions about products and services than the one we asked to start with.  Enter People Also Ask […]

SEO for Painters: What Is the BERT Update and What Does it Mean for You?

By The SEO Digital Marketing Team | Sunday, November 15th, 2020 | SEO for Painters.

Google algorithm updates make Google easier to use for all of us. Each change is designed to help bots interpret search data more intelligently, so users can find exactly what they’re looking for sooner, ideally without having to navigate off page one.    But Google changes their algorithms fairly often based on search data and […]

Marketing Agency for Painters: How to Choose a Good Partner

By The SEO Digital Marketing Team | Thursday, October 15th, 2020 | SEO for Painters.

When hiring a marketing agency for your painting company, it’s easy to get overwhelmed by the options. There are lots of digital marketing agencies familiar with commercial and residential painting who have solid reputations and great reviews.  So how do you narrow down your options? And how do you know you’re headed in the right […]

SEO for Painters: 10 KPIs to Watch and How Often

By The SEO Digital Marketing Team | Tuesday, September 15th, 2020 | SEO for Painters.

When optimizing your painting website for search, you know monitoring performance is important. You want to get your painting business to the top of Google Page One to get as many projects as possible. But with so many SEO metrics and best practices out there, how do you know what to watch, and how often […]

Marketing for Painters: Your Lead Response Times Impact Close Rates

By The SEO Digital Marketing Team | Saturday, August 15th, 2020 | SEO for Painters.

How long does it take your marketing agency or sales team to respond to a new lead for your painting business? However long it is, it’s likely time to shorten it.    In March 2011, the Harvard Business Review audited response times of 2,241 companies to a web-generated test lead, and the results weren’t flattering: […]

Marketing for Painters: 5 Steps to Better Messaging During COVID-19

By The SEO Digital Marketing Team | Monday, June 15th, 2020 | SEO for Painters.

Painting company owners, managers, and marketing teams in every city are navigating the ins and outs of reopening during Coronavirus (COVID-19). It’s important to evaluate your brand messaging for clarity, accuracy, and value to clients and potential customers. Clear communication is key to maintaining customer trust, and to continuing to generate interest and valuable leads, […]

Marketing for Painters: Expanding the Sales Funnel with Referrals and Repeat Business

By The SEO Digital Marketing Team | Friday, May 15th, 2020 | SEO for Painters.

As you brace for a recession, and cope with the necessary limits social distancing places on your business, it’s natural to wonder where to go from here. But marketing for painters shouldn’t be nonexistent. Instead of relying on your sales funnel as-is (getting new leads to make new purchases), it’s time to think of a […]

COVID-19: 7 Key Marketing Strategies to Try While You Wait it Out

By The SEO Digital Marketing Team | Wednesday, April 15th, 2020 | SEO for Painters.

Coronavirus (COVID-19) has turned the world upside down for business owners. Even if your company has a continuity plan, there are new challenges to overcome each and every day. As a painting company owner or team leader, your work is never done. You can still improve your marketing plan while you safely wait out COVID-19. […]

Painting Business Website Security Checklist

By The SEO Digital Marketing Team | Friday, February 14th, 2020 | SEO for Painters.

Websites and web development has come a long way, but with each innovation in technology, there are new opportunities for hackers to take advantage of weak spots. And with more and more software systems being focused on making it easier to share information and link systems, there could be more means for data to fall […]

Using Special Offers for More Consistent Business as You Prepare for Winter

By Beth Thielman | Wednesday, January 15th, 2020 | SEO for Painters.

Winter is typically a tough season to grow your painting business. You need a combination of digital marketing tools and offline marketing campaigns to get consistent painting projects on the books for your residential, commercial, or industrial painting clients. Benefits of Special Offers Special offers during winter are a smart marketing strategy for a number […]