Websites and web development has come a long way, but with each innovation in technology, there are new opportunities for hackers to take advantage of weak spots. And with more and more software systems being focused on making it easier to share information and link systems, there could be more means for data to fall […]
SEO for Painters
By Beth Thielman | Wednesday, January 15th, 2020 | SEO for Painters.
Winter is typically a tough season to grow your painting business. You need a combination of digital marketing tools and offline marketing campaigns to get consistent painting projects on the books for your residential, commercial, or industrial painting clients. Benefits of Special Offers Special offers during winter are a smart marketing strategy for a number […]
By Beth Thielman | Sunday, December 15th, 2019 | SEO for Painters.
Here’s what you need to know as you build a site for your painting business and prepare for that website to launch. You can get more website conversions from the start by seeing how your site measures up against marketing and web development best practices. If your website is on a strong platform, is optimized […]
By Beth Thielman | Friday, November 15th, 2019 | SEO for Painters.
If you’re running a painting business, website issues may not be your primary concern. After all, you have painting projects to complete and customers to follow up with. But unless you get website conversions, that pool of customers will shrink over time. The more people take action on your website, the more likely you’ll develop […]
By Beth Thielman | Tuesday, October 15th, 2019 | SEO for Painters.
Your painting business website may have a great design, but if you’re not getting website conversions, your valuable marketing dollars are being wasted. In this series, we’ll tackle best practices to increase conversions with practical advice you can implement today. Conversions happen when users take actions on your website. Most painters want to see […]
By Beth Thielman | Sunday, September 15th, 2019 | SEO for Painters.
We’ve been covering SEO best practices for painters in our series, so you know how important quality content is. And you know that if you don’t have that content on a mobile-friendly, easy-to-use website, you’re losing leads. But there’s another big piece to the SEO puzzle. Off-site SEO refers to anything you do away […]
By Beth Thielman | Thursday, August 15th, 2019 | SEO for Painters.
In the first part of our SEO for painters series, we talked about how to create and utilize high-quality content for better marketing results. But content is not the only piece to the puzzle. Site architecture is important, too. Website architecture refers to the practices and elements that make up the structure of your website. Optimal […]
By Beth Thielman | Monday, July 15th, 2019 | SEO for Painters.
Content development must be a top priority when marketing a painting business, but it can be hard to know where to start. Here are our ideas for best content marketing best practices for painters and trades professionals in 2019 and beyond. In a nutshell, it’s all about “going local”. Content and SEO: Localization Pages When […]
By Beth Thielman | Saturday, June 15th, 2019 | SEO for Painters.
If you’re a professional painter or trades professional, you want to reach your target audience. The content and campaigns you create will differ based on whether you offer residential, commercial, or specialized industrial services. Keywords are essential to achieving your digital marketing goals through Search Engine Optimization (SEO). But saying “use keywords” is a bit […]
By goeppsadmin | Wednesday, May 15th, 2019 | SEO for Painters.
Social media and web hosting platforms have fundamentally changed the relationship between business and consumer. In the past, if you ran a painting business, you had to rely on newspaper ads, billboards, direct mail, and word-of-mouth to reach your customers. Even then, your space to communicate was limited. You could list your address, number, and […]