The Blog

SEO for Painters: 10 KPIs to Watch and How Often

When optimizing your painting website for search, you know monitoring performance is important. You want to get your painting business to the top of Google Page One to get as many projects as possible. But with so many SEO metrics and best practices out there, how do you know what ... Read More

Marketing for Painters: Your Lead Response Times Impact Close Rates

How long does it take your marketing agency or sales team to respond to a new lead for your painting business? However long it is, it’s likely time to shorten it.  In March 2011, the Harvard Business Review audited response times of 2,241 companies to a web-generated test lead, and ... Read More

Communications: Do You Need a Company Statement to Address Social Change?

The impact of social movements, and their push for cultural change,  is undeniable. For decades, movement leaders and members representing various cultures, groups, and  philosophies have shaped and shifted society in fascinating and lasting ways. Among many other ripple effects, cultural movements impact how painting companies communicate and do business ... Read More

Marketing for Painters: 5 Steps to Better Messaging During COVID-19

Painting company owners, managers, and marketing teams in every city are navigating the ins and outs of reopening during Coronavirus (COVID-19). It’s important to evaluate your brand messaging for clarity, accuracy, and value to clients and potential customers. Clear communication is key to maintaining customer trust, and to continuing to ... Read More

Marketing for Painters: Expanding the Sales Funnel with Referrals and Repeat Business

As you brace for a recession, and cope with the necessary limits social distancing places on your business, it’s natural to wonder where to go from here. But marketing for painters shouldn’t be nonexistent. Instead of relying on your sales funnel as-is (getting new leads to make new purchases), it’s ... Read More

COVID-19: 7 Key Marketing Strategies to Try While You Wait it Out

Coronavirus (COVID-19) has turned the world upside down for business owners. Even if your company has a continuity plan, there are new challenges to overcome each and every day. As a painting company owner or team leader, your work is never done. You can still improve your marketing plan while ... Read More

What to Do When Your Painting Company Marketing Agency Gets Hit By a Tornado

Living and working in the "It City."... Competing for labor in the second fastest growing job market in the US... Handling our own 100% growth last year... Tolerating another election cycle, with no right answer... An impending virus outbreak that could make working in an office together impossible. It has already ... Read More

Painting Business Website Security Checklist

Websites and web development has come a long way, but with each innovation in technology, there are new opportunities for hackers to take advantage of weak spots. And with more and more software systems being focused on making it easier to share information and link systems, there could be more ... Read More

Using Special Offers for More Consistent Business as You Prepare for Winter

/ / SEO for Painters
Winter is typically a tough season to grow your painting business. You need a combination of digital marketing tools and offline marketing campaigns to get consistent painting projects on the books for your residential, commercial, or industrial painting clients. Benefits of Special Offers Special offers during winter are a smart ... Read More