The Blog

Using the PAA Update to Develop Website Content

People are always asking questions. And when a question comes up, most people ask Google. Google understands how to answer any questions we ask. And Google has figured something out along the way. Most of us have more questions about products and services than the one we asked to start ... Read More

SEO for Painters: What Is the BERT Update and What Does it Mean for You?

Google algorithm updates make Google easier to use for all of us. Each change is designed to help bots interpret search data more intelligently, so users can find exactly what they're looking for sooner, ideally without having to navigate off page one.  But Google changes their algorithms fairly often based ... Read More

Marketing Agency for Painters: How to Choose a Good Partner

When hiring a marketing agency for your painting company, it’s easy to get overwhelmed by the options. There are lots of digital marketing agencies familiar with commercial and residential painting who have solid reputations and great reviews.  So how do you narrow down your options? And how do you know ... Read More

SEO for Painters: 10 KPIs to Watch and How Often

When optimizing your painting website for search, you know monitoring performance is important. You want to get your painting business to the top of Google Page One to get as many projects as possible. But with so many SEO metrics and best practices out there, how do you know what ... Read More

Marketing for Painters: Your Lead Response Times Impact Close Rates

How long does it take your marketing agency or sales team to respond to a new lead for your painting business? However long it is, it’s likely time to shorten it.  In March 2011, the Harvard Business Review audited response times of 2,241 companies to a web-generated test lead, and ... Read More

Communications: Do You Need a Company Statement to Address Social Change?

The impact of social movements, and their push for cultural change,  is undeniable. For decades, movement leaders and members representing various cultures, groups, and  philosophies have shaped and shifted society in fascinating and lasting ways. Among many other ripple effects, cultural movements impact how painting companies communicate and do business ... Read More

Marketing for Painters: 5 Steps to Better Messaging During COVID-19

Painting company owners, managers, and marketing teams in every city are navigating the ins and outs of reopening during Coronavirus (COVID-19). It’s important to evaluate your brand messaging for clarity, accuracy, and value to clients and potential customers. Clear communication is key to maintaining customer trust, and to continuing to ... Read More

Marketing for Painters: Expanding the Sales Funnel with Referrals and Repeat Business

As you brace for a recession, and cope with the necessary limits social distancing places on your business, it’s natural to wonder where to go from here. But marketing for painters shouldn’t be nonexistent. Instead of relying on your sales funnel as-is (getting new leads to make new purchases), it’s ... Read More

COVID-19: 7 Key Marketing Strategies to Try While You Wait it Out

Coronavirus (COVID-19) has turned the world upside down for business owners. Even if your company has a continuity plan, there are new challenges to overcome each and every day. As a painting company owner or team leader, your work is never done. You can still improve your marketing plan while ... Read More