Grow Your Painting Business

Grow Your Painting Business Podcast

SearchPrimer.com’s podcast Grow Your Painting Business highlights how SEO and digital marketing services can grow business and generate more leads for the trades, especially residential and commercial painting companies.

Hosts Chris Raines and Michael Epps Utley of GoEpps Digital Marketing in Nashville, TN discuss the marketing practices that have proven to be successful for painting companies across the country.

 

 

 

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Episodes

Bang for the Buck vs. Marketing ROI

Getting “bang for your buck” when hiring a marketing agency is important. But working toward marketing ROI is valuable, too. Which perspective is best for growing your painting business? Learn More. . .

Failure is Not an Option is Not an Option

In this episode, Michael and Chris discuss how a healthy, balanced perspective on failure and growth can help you succeed in marketing your painting business. Learn More. . .

Buying vs. Generating Leads

In this episode, Michael and Chris discuss the pros and cons of paid vs. generated leads. Find out how each impacts your lead strategy for your painting business. Learn More. . .

Painting Leads: How to Generate Them

In this episode, Michael and Chris discuss lead attribution. Learn how to better track and attribute your leads to get more customers for your painting business. Learn More. . .

The Internet is a Smartphone: How Lead Generation is Going Mobile

In this episode, Michael and Chris discuss why making your painting business website mobile-friendly is so critical for SEO, and steps you can take to get it done. Learn More. . .

Offline Marketing Tactics

In this episode, Michael and Chris discuss how offline marketing can boost your digital marketing efforts, and get your painting business more leads and referrals.  Learn More. . .

10 Things You Can Do to Protect Your Website Now

In this episode, Michael and Chris discuss why websites go down, and what you can do to prevent it. You’ll learn how to protect site security, functionality, and content, plus best practices for a faster, safer, and more efficient website. Learn More. . .

How to Build a Painting Business

In this episode, Michael and Chris interview Nathan Anderson, founder and CEO of Anderson Painting, a successful residential and commercial painting business serving Raleigh, North Carolina. We talk about the nuts and bolts of what makes a successful painting business.  Learn More…

How to Get More Out of Your Vendors and Workers

In this episode, Michael and Chris break down four crucial factors of running a successful residential or commercial painting business, specifically aimed at building trust between customers, workers, and vendors. Learn More…

The Phone Is Ringing… How Fast Response Closes More Deals

In this episode, Chris and Michael discuss the importance of implementing systems for answering phone calls and other inbound messages in a quick and effective manner to win more business. Learn More..

Building on EAT: Expertise, Authority, and Trustworthiness

In this episode, Michael and Chris expand upon E-A-T (expertise, authority, and trustworthiness) covered in the previous episode, focusing on the specific actions a company can take to increase these metrics, such as publishing content on a regular basis, understanding backlinks, and maintaining a strong social media presence. Learn More…

Increase Your “E-A-T”: Expertise, Authority, Trustworthiness

In this episode, Chris and Michael break down the acronym “E-A-T” (expertise, authority, and trustworthiness), digging deeper into what these three terms mean and how companies can leverage each one to increase customer trust and loyalty and improve their overall SEO. Listen here…

Key to a Great Brand

In this episode, Michael and Chris discuss what makes for great branding alongside Brad Henderson, a brand marketing expert at Bighowdy.com who has worked with the likes of Nike, Jack Daniels, Sherwin-Williams, and more. Listen here…

It’s Not Just Business- It’s Personal

In this episode, Michael and Chris discuss the importance of personalization in digital marketing and branding. Listen here…

What is Video SEO?

In this episode, Michael and Chris talk about Video SEO. What is it, and how do you optimize your YouTube videos to be discovered by new customers? Listen here…

The 5 Elements of a Great Website

In this episode, Michael and Chris talk about how your website helps you market your painting or trade business. Learn the must-have elements for an effective website to keep people engaged and turn clicks into customers. Listen here…

What is Video Advertising and Can It Be Used to Generate New Business Leads?

In this episode, Michael and Chris talk with Bob Alesio talk about video advertising. Learn about pay-per-view (PPV) ads, and how to configure your campaign to get the best results for your painting or trade business. Listen here…

Should I Use Paid Search Advertising to Grow My Painting Business?

In this episode, Michael and Chris talk with Bob Alesio talk about paid search advertising, and how to use pay-per-click to build your painting business. Learn what makes it cost effective, and how PPC campaigns work. Listen here…

Google My Business

In this episode, Michael and Chris talk about online reviews and how localized business listings like Google My Business can help boost your rankings and improve the reputation and online ranking of your painting business. Listen here…

Do I Need a New Website?

In this episode, Michael and Chris talk about how to decide if you really need a new website for your painting business. How do you make an informed choice? What are some good reasons to redesign your website (and some poor reasons you shouldn’t fall for)? Listen here…

What to expect from an SEO vendor

In this episode, Michael and Chris talk about what painting businesses and contractors should expect from a Search Engine Optimization (SEO) vendor. Learn what matters when hiring an SEO company, and how it can help your business. Listen here…

Google Page Speed Tools

In this episode, Michael and Chris talk about the page loading speed: why is it so important for B2B sales? What changes has Google implemented regarding page speed that could affect how your business site performs? There are things you can do to test and improve pagespeed, starting right now. Listen here…

Growing Pains: Transitioning from Residential to Commercial

In this episode, Michael and Chris talk again with David Chism from A David Creation, an expert marketer for commercial and residential painters about how to navigate the transition from residential to commercial painting. What are some of the pitfalls to avoid? What are some opportunities to grow your business and reputation? Listen here…

Painting Sales: How To Fill Your Pipeline and Keep it Full

In this episode, Michael and Chris talk with David Chism, of A David Creation, about the nuts and bolts of keeping sales leads coming in and keeping jobs lined up, even through the seasonal dips. We talk about what works both online and offline, not just making the phone ring with new jobs, but to nurture your current clients for repeat business and great referrals. Listen here…

How To Get More Leads From Search Engines – Pt 4

In part four of this four-part series, we cover offsite factors that impact your well your business appears in search engines results pages. Discover why reviews, inbound links, and social media and profiles help you grow your domain authority to rank higher than your competition. Listen here…

How To Get More Leads From Search Engines – Pt 3

Next in our four-part series on gaining more leads from search engines, now we look at website architecture. Here’s what you need to know about how search engines see the structure of your website. Join us as we cover site structure, mobile friendliness, page load time, dwell time, readability, keyword-rich URLs, and your sitemap and robots.txt files. Listen here…

How To Get More Leads From Search Engines – Pt 2

Dig deeper into gaining more leads from search engines in the second of our four-part series. In this episode, Michael and Chris cover best practices in search engine marketing including images, image alt text and file names, meta descriptions, title tags, headings, retiring content, external links, and localization of your content and website. Grow Your Painting Business is a free podcast from SearchPrimer.com. Listen here…

How To Get More Leads From Search Engines – Pt 1

Learn how to get more leads from Google and other search engines. In this four-part series, Michael and Chris will dig into the best practices for marketing your painting business in local search results pages. In this episode we cover keyword research, content, titles, your first paragraph, and article length. Grow Your Painting Business is a free podcast from SearchPrimer.com. Listen here…