By Beth Thielman | Friday, March 15th, 2019 | SEO for Painters.
If you’re growing your trade or painting business, claiming and updating a profile on a contractor review site is essential to your digital marketing strategy.
When talking about how reviews help marketing, it’s helpful to think about how most people decide whether to buy a product or service. They have a need or problem, so they start looking for someone to solve it. Everyone takes steps to make sure they can trust the company before spending their hard earned money. Good reviews help companies make a bee-line to building customer trust. In fact, Inc.com reports that 84% of people surveyed trust online reviews as much as they trust a recommendation from a friend.
Reviews don’t just help you gain new customers who see them when they might be looking for a service online. They act as a referral source, too. Think about how many times you’ve seen a friend or family member post about a restaurant they love, a fun experience at a museum, or how much better their kitchen looks after having their cabinets painted. All of those posts have potential to bring in referrals for the company who did the service.
Plus, reviews give you important insights into what customers love, and where you could improve your quality of service. And they’re great for SEO. Maintaining business listings on Google and other search engines means that listing may be visible in users’ search results, depending on their search and your overall SEO strategy.
We’ve gathered up a list of places where people search for and review contractors and professional services providers online.
|All Businesses||Bing||https://www.bingplaces.com||Bing Business Listing Page|
|https://www.facebook.com/business/learn/set-up-facebook-page||Facebook Business Listing Page|
|FourSquare||https://foursquare.com/||A Social Network that allows people to “check in” to your business|
|Google My Business||https://www.google.com/business/||Google Business Listing Page|
|Yellow Pages||https://www.yellowpages.com||Digital Version of Traditional Yellow Pages|
|Yelp||https://biz.yelp.com||Yelp Business Listing Page|
|1800Remodel||http://1800remodel.com/||Business Listing Site for People Hiring Major Remodelers|
|Amazon Home Services||https://services.amazon.com/selling-services/home.htm||Eligible Service Providers Can Sell Their Services to Amazon Users|
|Angie’s List||https://www.angieslist.com||Search Site for Contractors and Service Providers|
|Handy||https://www.handy.com/||Searchable Site for Handyman Services, Cleaners, and Home Improvement Services|
|Home Advisor||https://www.homeadvisor.com/||Listing Site for Residential Remodels|
|Homeflock||https://homeflock.com/||Contractor Search by Location/Permit/Service Area|
|HomeServe||https://www.homeserveusa.com||Helps people find after-hours help for 24/7 home maintenance requests|
|Houzz||https://www.houzz.com/||Residential repair, remodel search/advice site|
|Judy’s Book||https://www.judysbook.com||Local Reviews By City for Travelers or New Residents, Including Contractors|
|Mr Handyman||https://www.mrhandyman.com||Residential Repair and Improvements|
|Networx||http://www.networx.com||Residential Contractors’ Listings|
|Porch||https://porch.com/||Home Improvement Listings|
|Pro Referral||https://www.proreferral.com/||Residential Painters, Repair, and Landscaping|
|Quality Smith||http://www.qualitysmith.com||Home Improvement Contractors|
|Service||https://www.service.com/||Residential Painting, Repair, and Improvements|
|ServiceWhale||https://servicewhale.com/||Residential Contractor Listings in Northeast US|
|ThumbTack||https://www.thumbtack.com/||Professional Services Listings (Including Trades)|
As you can see, there are a lot of options. That’s a lot of potential referrals, and a lot of opportunities for great service and satisfied customers. But where do you start, and how do you best manage your reputation online?
Where you start with managing online reviews depends on where you are now. In general, we recommend starting by claiming, building, and maintaining your listing on Google My Business. Google is the starting point for customer searches, and good placement in their results is priority one.
Customer satisfaction surveys are a great way to obtain feedback, including ratings and reviews. You can also incorporate reviews into any of your listings on any of the search engines or sites above.
Monitoring reviews is crucial, too. Negative or less-than-glowing reviews are an opportunity to demonstrate great service, but you want to do what you can to make sure your best reviews are the most prominent in your listings.
Not sure how your reviews are doing? Need help with Google My Business? SearchPrimer can help develop content that encourages great reviews, and build reviews into your SEO strategy so you can focus on doing the work to grow your painting business. Contact us today to learn how to improve your online marketing, and check out our podcast for more expert tips and tricks.