By The SEO Digital Marketing Team | Monday, October 15th, 2018 | SEO for Painters.
As a painter, it’s imperative that you know to generate painting leads online via your website. While part one and part two of this series already provided several helpful tips, consider four more that can get the leads rolling in.
As in the first two parts, we’ll take a couple of valuable lessons from a model painting company website—All American Painting Plus. Additionally, we’ll discuss some general tips that you’d do well to keep in mind if you hope to gain more leads for your business.
Yes, your customers should be well-educated about what you do, how, and for whom. However, they must also be confident that you will at least meet, if not exceed, their expectations. How can they develop such confidence? 99% of the time, it’s not by chance; it’s by design. It’s up to you to shape their perception of your capabilities.
One way you can do this is by sharing social proof. Choose and highlight between one and three of your very best testimonials from your happiest customers. These should be unequivocally positive, leaving no doubt that your painting company is the best option. Such glowing feedback is often responsible for tipping the scales in a business’ favor and can do this for you.
Important information includes your contact info, your services and service areas, your social channels, and your preferred review channels. This information is pretty much non-negotiable and should be readily available on your website.
When we say readily available, we’re not referring to one passing mention of this information. To generate as many painting leads as possible, you’ll need to leverage repetition, which prompts engagement and, more specifically, conversions. Additionally, since “repetition is the mother of retention,” you can keep your business top-of-mind so that, even if leads do not convert right away, they do so later on.
More than half of all online traffic now originates from mobile devices. As you can imagine, that percentage is only going to rise in the coming years. Mobile-friendliness needs to be high on your list of priorities when it comes to optimizing your website to drive residential and commercial painting leads.
Of course, this is not to say that you should forget about the desktop version of your site and focus only on mobile. No, balance is needed since millions of people still do surf the web on desktop. The takeaway is that your site should be just as easy to use on mobile as it is on desktop. In other words, the pleasantness of your user experience should not be affected by the device a potential lead is using.
How fast do the pages of your website load? If they take too long, your potential leads will leave your site and head over to those of your competitors. That raises a question: What is “too long” or “too slow” when it comes to loading speed?
Research reveals that many people will wait only a few seconds before bouncing. Every second that passes, the likelihood of them leaving increases significantly. How can you reduce that risk? Keeping MB’s per page low, as well as compressing text and images can speed up loading times and visitors on-site where they can convert to leads.
If you apply the tips above, as well as those in the first two parts of this series, you will be able to generate more painting leads online in no time!
Website optimization and lead generation for painters is what we do. We’re happy to answer any questions you might have and to assist with your lead generation needs. Contact us today!