By goeppsadmin | Wednesday, May 15th, 2019 | SEO for Painters.
Social media and web hosting platforms have fundamentally changed the relationship between business and consumer. In the past, if you ran a painting business, you had to rely on newspaper ads, billboards, direct mail, and word-of-mouth to reach your customers. Even then, your space to communicate was limited. You could list your address, number, and hours of operation, but little else.
Today, aside from budgetary concerns, there’s no real limit to the amount of content you can produce. The internet gives you so many ways to not only reach new customers, but to fill them in on who you are and what you do in great detail. From blog posts to promotional videos to infographics, your content should be a strong reflection of your brand.
But how much content should you produce? What should it look like? And why does it matter?
When forming a digital marketing strategy, it’s reasonable to wonder how much content output is optimal. In most cases, the more content you can produce, the better, as long as it’s high-quality and unique. Putting out too much at once, however, can become repetitive and dry up the creative well pretty quickly.
At SearchPrimer, we provide our clients with six fresh blog posts per month. These posts are written with both quality and search engine optimization (SEO) in mind, which will help potential customers find your business in local search inquiries. We also create new, exclusive content for your website outside of these blogs to vary the types of posts you put out. In developing these assets for your website, we focus on the key areas of quality content and website development.
Of course, the amount or type of content you post doesn’t matter that much if it’s of poor quality or fails to connect with your audience. Online video marketing is different than text-based content, but it should all be of a similar standard. Generally speaking, there are five requirements all of your content should meet, whether it’s in text, image, or video format. Your content should be:
Great content is becoming the most valuable currency in every modern business’ brand strategy. It shows potential customers that you know your industry and care about your work; It gives them a better idea of what you can do and why you do it; And it provides them with useful and valuable information on your company and the industry as a whole. Not to mention that great content also helps boost your ranking in search engine algorithms.
No matter how you slice it, you need good content. Let the experts at SearchPrimer help you optimize your online outreach with a powerful content strategy. To learn more about is, call us today at 888-340-6731 or send an email to Contact@SearchPrimer.com