If you’re a professional painter or trades professional, you want to reach your target audience. The content and campaigns you create will differ based on whether you offer residential, commercial, or specialized industrial services. Keywords are essential to achieving your digital marketing goals through Search Engine Optimization (SEO).

But saying “use keywords” is a bit broad. And you don’t have time to go down a research rabbit hole. To save time, we suggest taking 3 steps toward optimizing your campaigns.

Check Your Existing Pages

Once you know the keywords your target customers use, you should be sure your existing pages use the most popular keywords and phrases that sum up your business.

Conduct a site audit or analysis so you know your keywords are covered on your:

  • Top Nav: Your top navigation bar is the bar of clickable buttons at the top of your website (Home, About, Contact, and Services, for example). All these pages should include your most popular keywords.
  • Services Pages: The pages that provide more information about your services should describe them in the terms your ideal painting and contracting customers would use.
  • Contact Page: Your contact page should be one of the easiest for your customers to find, so don’t forget to include some keywords there.

Of course, you shouldn’t stop at your Top Nav pages. Taking time to do a deeper dive to check for keywords will ensure more of your ideal clients will find more of your products and services.

Build Lots of New Pages

Once you have a sense of how SEO-ready your existing web pages are, you’ll have a better strategy for growing your painting or trade business. The more unique pages you build, the greater opportunity you have for your target audience to find the services they need to keep their home or business sound and beautiful.

A few effective ways to build out your site include:

  • Writing a Blog
  • Creating an FAQ Page
  • Building a Portfolio or Gallery
  • Adding Reviews or Testimonials

All of these are great ways to include keywords and phrases throughout your website without “stuffing” it with keywords, which would hurt your rankings on search engines.

Pro Tip: If you need a crash course on how SEO works, and what it can do for your painting business website, check out our podcast series on SEO for painters.

Don’t Forget the Details

Some of our most successful SEO for painters and trades professionals involves getting the details right. There are a few more places we suggest adding keywords to improve your placement on search results.

  • Image File Names: When adding images to a blog or webpage, you can name the file in a way that allows search engines to read and rank your keywords.
  • Alt Text: Alt text is the text you can add to describe an image. It’s used for screen reading software to make websites more accessible to users with disabilities, but the keywords in those descriptions can also be read and ranked by search engine bots.
  • Tags: Tagging pages and blogs with keywords can also help customers find you.

The more evenly your keywords are spread throughout your website and content elements, the better your chances of your painting, contractor, or trade business performing well in Google searches. And the more you know about your current keyword performance, the better you can tailor your site to the needs of your prospective and existing commercial and residential customers.

Want to know how your keywords are performing, and how they compare to your competitors’? Contact the SearchPrimer team for your complimentary SEO analysis today.