By Beth Thielman | Thursday, August 15th, 2019 | SEO for Painters.
In the first part of our SEO for painters series, we talked about how to create and utilize high-quality content for better marketing results. But content is not the only piece to the puzzle. Site architecture is important, too.
Website architecture refers to the practices and elements that make up the structure of your website. Optimal site architecture helps you meet your business goals while delivering a seamless customer experience, and it goes hand in hand with your overall marketing strategy.
Here are some website architecture best practices for 2019 to help you improve your marketing and grow your painting business.
If your website is a house, and site architecture is how its built, the buyer persona is who you’re building it for. And it goes beyond a nebulous understanding of your audience. To create a buyer persona, you should use the following information about your ideal client or customer:
These components can be put into a short paragraph for use with your marketing agency or web developer: “Bob is a 45-year old facility manager at the local community college. He oversees a medium-sized staff who have a tough time tracking and streamlining maintenance projects. Bob is looking for proactive, preventive maintenance solutions to help him avoid backlog and unexpected, costly repairs.”
Once you have these building blocks, you know how to develop content and tweak your website so that it’s as easy and intuitive as possible for your customers.
According to one survey, 79% of customers who don’t like a website will go to another site to find what they’re looking for. That means if your site makes it hard for customers to find products and information they need, they’ll check out one of your competitors instead. What can you do to avoid that?
If you aren’t sure what changes to make to improve your user experience, your marketing agency can run tests and make recommendations based on website performance data.
Few things are more important when it comes to digital marketing in 2019 than a mobile-friendly site, and that includes your website architecture. You can do that by:
Don’t be intimidated when it comes to improving site architecture. You may not need to reinvent the wheel. We can help you optimize for mobile, customize your website for your ideal audience, and identify opportunities for smarter site architecture. Request a complimentary site audit and learn exactly how you can start building a better website today.